Your Release Velocity Is Not Your Customer’s Capacity for Change
We can change software every day. That does not mean people want to relearn it every day.
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October 25, 2026
We can change software every day. That does not mean people want to relearn it every day.
Your customers want the job done. Does your roadmap give them another feature to learn, or an AI offering they can buy for a specific result? Here’s why I’d start with one job customers would pay for by use.
As AI tools bring building and selling closer together, customer understanding and shared upside could reshape who builds products—and how they are paid.